With PrimeVideo already facing tough competition from Disney+, Netflix, Hulu and other Subscription based streaming platforms, Amazon has decided to foray into Ad supported streaming platforms.
Amazon recently launched MiniTV that will be accessible directly from the Amazon India app and will initially focus on web series, comedy shows, and content related to tech news, food, beauty, and fashion, according to Amazon.
As per the reports, subscription based streaming model is not very much adapted by lots of users in developing countries. Not everyone can afford to pay a subscription. Even in the United States, there’s IMDb TV, an ad-supported streaming service for watching movies and series.
Everything will be geared exclusively towards the Indian market. Some of the currently available titles were created by TVF and Pocket Aces, two of India’s largest web studios, or provided by Indian comedians like Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar.
The company also added (via: TechCrunch) that viewers will “be informed on latest products and trends by tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra, and ShivShakti. Food lovers can enjoy content from Cook with Nisha, Kabita’s Kitchen and Gobble. In the coming months, MiniTV will add many more new and exclusive videos.”